NWPStaging

MainDBDraft: Creating Resilience among Rural Communities: Communication Outreach and Climate Change

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Title

Creating Resilience among Rural Communities: Communication Outreach and Climate Change

Geographic region

Asia

Target group

Academics and scientists; Communities; Policy makers; Practitioners

Purpose

Activities

Expected outcome

Indicators of achievement

Date of submission

01/05/2023

Further information

The Participants: • Village heads and panchayat members of nearby village panchayats. • Journalists of local newspapers who cover day-to-day climate change stories of these village communities. • Teachers of government primary/secondary schools of the selected village communities. • Health workers working at Primary health centres of these villages. • The operators of Lok-mitra khedras (the information kiosks available at local level). • The operators of local public distribution system (the government ration depots).

NWPPartner

Central University of Himachal Pradesh

NWPPartners

Other action pledges

NWPCountryItem

NWPUpdate

NWPContentType

Geographic scope

Local; National; Regional

Adaptation element

Adaptation planning and practices; Capacity building; Climate observations; Communication and outreach/awareness; Stakeholder involvement

Adaptation sector/theme

Community-based adaptation; Ecosystems

Climate hazard

Land and forest degradation; Loss of biodiversity; Shift of seasons; Wildfire

Implementing partners

The Desired Key Capabilities of New Partners: Outreach and Communication; Monitoring; Capacity development; Political Networks; Stakeholders engagement; Data and information sharing. The case study will engage policy makers, climate activists, local leaders, development workers, government agencies and academic & research institutions.

NWPOrganizationName

Abbreviation

CUHP

Weblink

https://www.cuhimachal.ac.in

Type of organization

University/education/training organization

NWPUserTitle

Mr.

NWPName

Pradeep

NWPSurname

Nair

Job title

Professor in New Media and Director Research

NWPStreet

Dhauladhar Campus Dharamshala

NWPZip

176215

Country

India

NWPTel

+911897237285

NWPPrimaryEmail

nairdevcom@hpcu.ac.in

NWPSecendaryEmail

pradeepnair@cuhimachal.ac.in

NWPGPLL

• The case study will help the climate experts and policy makers to understand how community outreach situates itself in the large realm of public and civic communications at local level. • It will deepen the understating of the local community about the relationship between communication and civic engagement in local governance. • The case study will help the community people to explore their information needs about climate change and will help them to develop a clear perception about climate change by using their considerable public trust to build local acceptance of climate change through small narratives.

References NWP

Year of publication

NWPTypeOfKnowledge

Technical document/report

Description

The proposed communication and outreach case study will explore the relationship between local media and climate change with a focus on the information needs of rural communities. The case study in the form of small sensitization workshops and community outreach campaigns will help the local community to understand the impact of climate change on local ecologies. The communication and outreach case study will help the state and private development agencies and the opinion leaders of the local communities to expand their understanding and awareness of macro and micro ecological interventions in terms of economic stability, climate resilience and maintaining the local biodiversity. The communication and outreach activities can plan a significant role by acting as a source of awareness, advocacy and policy change. The communication and outreach case study will ensure an active and engaged citizenry at local level. The discourse will be on exploring the expanded role of communication outreach in increasing the ability of local people of nearby communities to connect with one another, and to engage directly on advocacy and policy issues. The case study will be centered on local rural communities and awareness and sensitization messages will be used to encourage citizen action through outreach campaigns on local climate issues.

Outcome

This communication and outreach case study will help the climate activists, policy makers, community workers, development practitioners to extend their boundaries of knowledge and expertise to local village communities for public dissemination and welfare. Through this communication and outreach activity, the stakeholders may be able to connect people, connect communities and connect rural society by involving people to strengthen local development agencies, councils and bodies and thus will help to keep the local democracy alive. Since community outreach has the potential to reach to the nearby communities quickly and in a cost-effective manner, there is a possibility to facilitate people to take informed decisions on water and climate change issues and local governance. The case study will help us to build trust and understanding to bring change in the mindset of the local communities. Due to their proximity, communication outreach activities can play a crucial role in creating awareness, advocacy and policy change about climate variations and environment at micro level.

NWPInformationType

Case study

NWPStatus

Processed

NWPRelevantWeblinks

https://www.water-climate-coalition.org/activity/creating-resilience-among-rural-communities-communication-climate-change/;#https://www.water-climate-coalition.org/activity/creating-resilience-among-rural-communities-communication-climate-change/